Disney Plus Hotstar will sustain its hold on India with 46.2 million subscribers by the end of December. The report is published by the leading research firm Media Partners Asia.
Disney plus Hotstar in India
The streamer currently has about 34.1 million subscribers in India. Worldwide, Disney Plus Hotstar has 102.5 million subscribers, their last earnings result in May 2021. The report, titled (The Future of India’s Online Video Market) states that in 2021, Disney Plus will have an 80% market share in Hotstar, Amazon Prime Video India, and Netflix’s consumer and revenue.
The report declares that “a current 26.2% rise in the price of the Disney Plus Hot Star on its original plan is justified in order to impart premium support for its upcoming slate and local original content. (Restrictions on device access can create friction for consumers, although the power of price increases will improve after 2022.
Can Disney Plus Hotstar retain coverage rights of IPL
The Disney Plus Hotstar recently unveiled a Star-linked Indian programming book and revealed the variety that she would bid to retain the right to the Indian Premier League cricket tournament so that a key to the service could be found. The audience is scared. “We expect, Amazon, Disney Facebook, Geo, and Sony to make fun of the pole position,” the report said, referring to the upcoming battle for Indian cricket rights in 2022.
Elsewhere, the report predicts that by 2024, India will have one billion video screens, with 85.2% broadband ready. The streaming industry is expected to invest 11.6 billion in content in 2021, with a 30.2% acquisition. This is projected to grow by 42-45% in the future.
The report predicts that India currently has 57.1 million streaming subscribers. These subscribers are expected to increase to 89 million by the end of 2021. It also predicts that direct SVOD subscribers will increase to 194 million by 2026. Revenue from SVOD is expected to increase from 900 million in 2021 to more than 81.9 billion by 2026.
The eventual declaration of SVOD’s global entry into the market from 2022 onwards includes the influential services of HBO and Comcast, while the profound expectation further growth in Sony and Zee.
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