The internet is buzzing with rumor’s about the allegedly horrifying sexual double meaning of the iconic Golden Arches, one of the most recognizable emblems in existence today.
A lot of people believe that the McDonald’s emblem is just a big “M” that stands in for the chain’s name.
However, a specialist asserted that when the symbol is viewed upside-down, it also signifies a mother’s protective breasts.
According to reports, author Eric Schlosser first made the thesis widely known in 2001 with the publication of his ground-breaking book “Fast Food Nation: The Dark Side of the All-American Meal.”
The theory was revisited by Kidspot, an Australian parenting and leisure newspaper, in a recent TikTok video, reigniting the debate. Some people argued that it was “good advertising,” while others said it was “a load of bulls-t!”
According to another Twitter user, who wrote: “My stomach grumbled when I saw the McDonald’s logo, it was quite effective. If that’s a sign, I wonder.
Schlosser claims that in the 1960s, McDonald’s executives explored modifying their emblem.
The business recruited psychological and design expert Louis Cheskin to assist them with rebranding, but he suggested that they preserve the Golden Arches and disclosed its hidden significance.
Cheskin described what the loopy McDonald’s “M” appeared like when turned.
The psychology supports Freud’s theory that people are sexually motivated.
The designer persuaded McDonald’s executives not to change their emblem by arguing that “sex sells” in more then anything else.
He argued that the logo was a representation of “mother McDonald’s breasts” and that the “maternal” aspect of the branding subtly reassured potential consumers and encouraged them to use the drive-through. Although the well-known fast-food chain decided against rebranding in the 1960s, it recently announced some new changes to some of its staple products.
By enhancing iconic menu staples like the Big Mac and double cheeseburger, McDonald’s hopes to increase sales. The Chicago-based fast food juggernaut promises to introduce “softer, pillowy” golden-brown buns, gooier cheese, and a “juicier, caramelized” flavor as onions will be added to patties while they are still on the grill.
Stay tuned for more.