The basic concept of Digital Marketing
Marketing is basically buying, selling, and delivering products and services at the right time and in the right place. Marketing focuses mainly on communicating with customers on the platforms, where they spend much of their time. Today, it is obvious that customers spend most of their time on the internet. Thus a company needs to promote its products and services mostly on the internet. This promotion of products and services on the internet is basically Digital Marketing.
In other words, we can describe Digital Marketing as the marketing of products and services through different digital channels like Email, social media, SEO, and mobile apps using the internet.
What makes digital marketing more important?
Digital Marketing is mostly compared with traditional marketing like magazines and billboards. But in today’s digital world traditional marketing is almost dead. Customers spend most of their time on digital media and most often unnoticed billboards messages. This highlights the importance of digital marketing and compels companies to focus more on digital marketing rather than traditional marketing.
Why digital Marketing?
Digital marketing helps in targeting a large audience as compared to traditional marketing. It provides a facility to the company to target their potential customers only. There are many benefits of digital marketing but we will focus on a few of them.
4 benefits of Digital marketing
Helps to focus on prospect customers
A television or a magazine ad is not restricted only to a company’s prospective customers. It is accessible to everyone whereas a social media ad can be targeted to prospective customers only. In digital marketing, we have maximum control over our marketing strategies. In traditional marketing the control is minimum.
Digital marketing is Cost-effective
Digital marketing helps to control the amount of money spend on a specific marketing campaign. It provides us the control over where we want to spend our money and how much? This helps us to manage our marketing budget. We can spend more on a campaign that generates good sales. On the other side in traditional marketing cost is non-controllable. It does not matter that a billboard performs well or not but the cost is the same.
Helps to outrank bigger brands in the industry
In traditional marketing, it is almost impossible for a small company to compete with giant companies in marketing. The reason behind this is the marketing budget of the giant companies. Unlikely, digital marketing provides the opportunity to compete with bigger brands in the market. Small companies try to reach new audiences through influencer marketing.
Digital marketing is measurable
The most important aspect of digital marketing is its measurability. It provides the company with full information like views, impressions, clicks, and average time spent on a page. However, traditional marketing does not have any mechanism to provide real-time information.
Types of Digital Marketing
There are various types of digital marketing.
Search Engine Optimization
SEO is basically a marketing tool rather than marketing itself. It is the science and arts of making a web page appealing to the search engine. It is a science because it researches the different factors that contribute to the high ranking of a web page. The important elements to consider that helps in optimizing a web page includes
- What is the quality of content?
- How much the content is user engaging?
- Is the web page mobile friendly?
- How much are inbound and outbound links and what is its quality?
SEO is an art because there is no hard and fast rule for high ranking. Google algorithm changes from time to time.
Social Media Marketing
It is a powerful tool for driving traffic and increasing brand awareness by engaging audience online. The most popular platforms are Facebook, Youtube, Instagram, Twitter, and Linkedin. Since involves the active participation of people, it is more attention-getter.
Pay per click or PPC
Pay per click is a type of digital marketing in which an ad is posted on a platform and paying every time somebody clicks the ad.
Each PPC campaign has 1 or more courses of action that the target audience has to complete. These actions are commonly known as conversions. A purchase by a customer as well as the subscribing newsletter is both conversions.
Affiliate marketing is a form of digital marketing where someone earns money by promoting others’ businesses. An affiliate is a person who promotes other’s businesses. He promotes the business either through his /her blog or third-party sites. The affiliate usually receives a commission for his marketing expertise.
Email Marketing includes sending promotional messages to customers about the company’s product or services. But it is complex to execute because you have to make sure that your emails are wanted. It is considered to be a very effective tool for marketing.
All the above types of digital marketing are very handy if utilized properly. They require fewer resources of the company and helps to reach a larger audience.