Buying and selling products and services online

Marketing products and services online

The basic concept of Digital Marketing

Marketing is basically buying, selling, and delivering products and services at the right time and in the right place. Marketing focuses mainly on communicating with customers on the platforms, where they spend much of their time. Today, it is obvious that customers spend most of their time on the internet. Thus a company needs to promote its products and services mostly on the internet. This promotion of products and services on the internet is basically Digital Marketing.

In other words, we can describe Digital Marketing as the marketing of products and services through different digital channels like Email, social media, SEO, and mobile apps using the internet.

What makes digital marketing more important?

Digital Marketing is mostly compared with traditional marketing like magazines and billboards. But in today’s digital world traditional marketing is almost dead. Customers spend most of their time on digital media and most often unnoticed billboards messages. This highlights the importance of digital marketing and compels companies to focus more on digital marketing rather than traditional marketing.

Why digital Marketing?

Digital marketing helps in targeting a large audience as compared to traditional marketing. It provides a facility to the company to target their potential customers only. There are many benefits of digital marketing but we will focus on a few of them.

4 benefits of Digital marketing

Helps to focus on prospect customers

A television or a magazine ad is not restricted only to a company’s prospective customers. It is accessible to everyone whereas a social media ad can be targeted to prospective customers only. In digital marketing, we have maximum control over our marketing strategies. In traditional marketing the control is minimum.

Digital marketing is Cost-effective

Digital marketing helps to control the amount of money spend on a specific marketing campaign. It provides us the control over where we want to spend our money and how much? This helps us to manage our marketing budget. We can spend more on a campaign that generates good sales. On the other side in traditional marketing cost is non-controllable. It does not matter that a billboard performs well or not but the cost is the same.

Helps to outrank bigger brands in the industry

In traditional marketing, it is almost impossible for a small company to compete with giant companies in marketing. The reason behind this is the marketing budget of the giant companies. Unlikely, digital marketing provides the opportunity to compete with bigger brands in the market. Small companies try to reach new audiences through influencer marketing.

Digital marketing is measurable

The most important aspect of digital marketing is its measurability. It provides the company with full information like views, impressions, clicks, and average time spent on a page. However, traditional marketing does not have any mechanism to provide real-time information.

Types of Digital Marketing

There are various types of digital marketing.

Search Engine Optimisation

Search Engine Optimization

SEO is basically a marketing tool rather than marketing itself. It is the science and arts of making a web page appealing to the search engine. It is a science because it researches the different factors that contribute to the high ranking of a web page. The important elements to consider that helps in optimizing a web page includes

  • What is the quality of content?
  • How much the content is user engaging?
  • Is the web page mobile friendly?
  • How much are inbound and outbound links and what is its quality?

SEO is an art because there is no hard and fast rule for high ranking. Google algorithm changes from time to time.

Social Media Marketing

Social Media Marketing

It is a powerful tool for driving traffic and increasing brand awareness by engaging audience online. The most popular platforms are Facebook, Youtube,  Instagram, Twitter, and Linkedin. Since involves the active participation of people, it is more attention-getter.

Pay per click or PPC

Pay per click is a type of digital marketing in which an ad is posted on a platform and paying every time somebody clicks the ad.

Each PPC campaign has 1 or more courses of action that the target audience has to complete. These actions are commonly known as conversions. A purchase by a customer as well as the subscribing newsletter is both conversions.

Affiliate Marketing

Affiliate marketing is a form of digital marketing where someone earns money by promoting others’ businesses. An affiliate is a person who promotes other’s businesses. He promotes the business either through his /her blog or third-party sites. The affiliate usually receives a commission for his marketing expertise.

Email Marketing

Email Marketing includes sending promotional messages to customers about the company’s product or services. But it is complex to execute because you have to make sure that your emails are wanted. It is considered to be a very effective tool for marketing.

All the above types of digital marketing are very handy if utilized properly. They require fewer resources of the company and helps to reach a larger audience.

111 Comments





  5. Hi there! I could have sworn I’ve been to this website before but after reading through some of the post
    I realized it’s new to me. Anyways, I’m definitely happy I
    found it and I’ll be bookmarking and checking back frequently!

  6. My brother recommended I would possibly like this website.
    He used to be totally right. This post actually made my day.
    You cann’t imagine just how a lot time I had spent for this information!
    Thanks!

  8. Excellent way of explaining, and nice piece of writing to
    get information regarding my presentation focus, which i am going to present in institution of
    higher education.

    Also visit my website – sex tips (Carl)

  9. Hello there, I found your website via Google whilst looking for a similar matter, your website came up, it
    appears great. I’ve bookmarked it in my google bookmarks.[X-N-E-W-L-I-N-S-P-I-N-X]Hi
    there, just was aware of your weblog via Google, and located that it’s truly
    informative. I am going to watch out for brussels.
    I will be grateful for those who continue this in future.

    Lots of people will probably be benefited out of your writing.
    Cheers!

    Here is my web-site dirty talk

  10. I’m not sure where you are getting your info, but great topic.
    I needs to spend some time learning more or understanding more.
    Thanks for excellent info I was looking for this information for
    my mission.

    Visit my web site – anti aging

  11. This is my first time go to see at here and i am genuinely impressed
    to read all at single place.

  12. I seriously love your site.. Great colors & theme. Did you make this web site yourself?
    Please reply back as I?m attempting to create my own website and
    would like to know where you got this from or what the theme is named.
    Kudos!

    Review my blog :: weed doctor websitehope (bbs.yunweishidai.com)

  14. I rarely write responses, but i did a few searching and wound up
    here Marketing products and services online – Galaxy Techno Space.
    And I actually do have a couple of questions ketogenic diet for fat l
    you if you tend not to mind. Is it simply me or does it look like some
    of these responses look like they are coming from brain dead folks?
    😛 And, if you are posting on other online sites, I’d like to follow
    anything fresh you have to post. Could you make a
    list of all of all your social sites like your twitter feed, Facebook page or linkedin profile?

  15. Do you mind if I quote a couple of your posts as long as
    I provide credit and sources back to your blog? My blog is in the exact same niche as yours and my visitors would truly
    benefit from a lot of the information you provide here.
    Please let me know if this ok with you. Many thanks!

    Feel free to visit my web site … yeast infection (Levi)

  16. Hi there, You’ve performed an excellent job.
    I will certainly digg it and in my opinion suggest to my friends.
    I am sure they’ll be benefited from this website.

    My webpage – sexual intercourse

  17. You really make it seem really easy together with your presentation but I to find this
    topic to be really something which I believe I might by no means understand.
    It kind of feels too complex and very vast for me. I am taking a
    look ahead on your next submit, I’ll try to get the dangle of it!

    My website – term treatment

  18. Thanks for finally talking about > Marketing products and services online – Galaxy Techno Space acne medication

  19. Hi Dear, are you really visiting this website regularly,
    if so afterward you will without doubt obtain pleasant knowledge.

  20. Howdy this is somewhat of off topic but I was wanting to
    know if blogs use WYSIWYG editors or if you have to manually code with
    HTML. I’m starting a blog soon but have no coding experience so
    I wanted to get advice from someone with experience.
    Any help would be greatly appreciated!

    my web site; sciatic pain relief

  21. Hi there, just become aware of your blog via Google, and located that it is really informative.
    I am gonna be careful for brussels. I’ll be grateful when you proceed this in future.

    Many folks shall be benefited from your writing.
    Cheers!

    My page – drug use

  23. Having read this I thought it was very informative.
    I appreciate you finding the time and effort
    to put this article together. I once again find myself personally spending way too much time both reading and
    commenting. But so what, it was still worthwhile!

  24. Have you ever considered creating an e-book or guest authoring on other
    websites? I have a blog based upon on the same topics
    you discuss and would really like to have you share some stories/information. I know my viewers would appreciate your work.
    If you are even remotely interested, feel free to send me
    an email.

    Feel free to visit my blog skilled drug

  25. Hi there, I found your web site via Google while looking for a similar
    matter, your site came up, it appears great. I’ve bookmarked it in my google bookmarks.

    Here is my website – cannabis seeds

  26. We’re a group of volunteers and opening a brand new scheme
    in our community. Your website provided us with useful information to work on. You have done an impressive process
    and our whole community will probably be thankful to you.

    Have a look at my homepage – psychedelic drug

  27. Amazing blog! Do you have any recommendations for aspiring writers?

    I’m planning to start my own site soon but I’m a little lost on everything.
    Would you recommend starting with a free platform like WordPress or go for a
    paid option? There are so many options out there that I’m
    completely overwhelmed .. Any tips? Many thanks!

    Also visit my webpage: daily acne skin care routine

  28. Hello there, just became alert to your blog through Google,
    and found that it is really informative. I am gonna watch out for
    brussels. I will appreciate if you continue
    this in future. Numerous people will be benefited from your writing.
    Cheers!

    Here is my page :: losing weight

  30. Because the admin of this site is working, no hesitation very shortly
    it will be well-known, due to its feature contents.

  31. Hi, I wish for to subscribe for this web site
    to get most up-to-date updates, therefore where
    can i do it please help.

    Here is my web page :: weed seeds

  32. I truly appreciate this post. I’ve been looking everywhere for this!
    Thank goodness I found it on Bing. You have made my day!
    Thank you again!

    my website :: stop smoking

  33. The very next time I read a blog, Hopefully it doesn’t fail
    me as much as this particular one. I mean, I know it was my
    choice to read, but I truly believed you would probably have something useful to talk about.
    All I hear is a bunch of complaining about something
    that you can fix if you were not too busy searching for attention.

    My homepage; oily skin (bbs.yunweishidai.com)

  34. Good day! I know this is kind of off topic but I was wondering if you knew where I could find a captcha plugin for my comment form?

    I’m using the same blog platform as yours and
    I’m having difficulty finding one? Thanks a lot!

    my webpage :: ketogenic diet plan (http://www.meteoritegarden.com)

  35. Wonderful beat ! I wish to apprentice while you amend your web site, how could i subscribe
    for a blog website? The account helped me a acceptable deal.
    I had been a little bit acquainted of this your broadcast provided bright clear idea

  40. Hey, you used to write wonderful, but the last few posts have been kinda boring?
    I miss your tremendous writings. Past few posts are just a little out of track!
    come on!

    Here is my webpage: anti aging solution

  44. Some times its a pain in the ass to read what blog
    owners wrote but this internet site is real user friendly!

    Feel free to visit my web page: prevent aging

  45. Thanks for finally talking about > Marketing products and services online – Galaxy Techno Space anti
    aging skin care

  46. Hello There. I found your blog using msn.
    This is a really well written article. I will make sure to bookmark it and return to read more of your
    useful info. Thanks for the post. I will certainly comeback.

    Here is my web page; weed indoorshave

  47. My programmer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses.

    But he’s tryiong none the less. I’ve been using Movable-type on various websites for about a year and am anxious about
    switching to another platform. I have heard fantastic things about blogengine.net.
    Is there a way I can transfer all my wordpress
    posts into it? Any kind of help would be really
    appreciated!

    Also visit my web-site: cunnilingus tips

  48. Hi every one, here every person is sharing these know-how, therefore it’s good to read this
    web site, and I used to visit this web site every day.

    Also visit my blog post; fat loss diet

  49. Spot on with this write-up, I seriously believe this website needs a
    great deal more attention. I’ll probably be returning to read more, thanks for the
    info!

  50. Please let me know if you’re looking for a article author for your
    weblog. You have some really great articles and I believe
    I would be a good asset. If you ever want to take some
    of the load off, I’d absolutely love to write some articles for your blog in exchange
    for a link back to mine. Please send me an e-mail if interested.
    Thanks!

  51. I delight in, cause I discovered exactly what I used to be taking a look for.
    You have ended my four day lengthy hunt! God Bless you man. Have
    a nice day. Bye

  52. This is really interesting, You are a very skilled blogger.
    I have joined your rss feed and look ahead
    to in the hunt for more of your fantastic post.

    Additionally, I have shared your website in my social networks

  53. Howdy just wanted to give you a quick heads
    up. The text in your post seem to be running
    off the screen in Chrome. I’m not sure if this is a formatting issue or something to do with
    internet browser compatibility but I figured I’d post to let you know.
    The style and design look great though! Hope you get the problem
    resolved soon. Kudos

  54. Thanks for finally writing about > Marketing products and services online – Galaxy
    Techno Space < Liked it!

  55. Great blog you’ve got here.. It’s difficult to find excellent writing like yours these days.
    I truly appreciate people like you! Take care!!

  56. Unquestionably believe that which you stated. Your favorite reason seemed to be on the web the simplest thing to be
    aware of. I say to you, I definitely get irked while people consider
    worries that they plainly don’t know about. You managed to hit the nail upon the top and
    also defined out the whole thing without having side effect , people could take a signal.
    Will probably be back to get more. Thanks

  57. I blog often and I truly appreciate your content.
    The article has really peaked my interest. I’m going to bookmark your blog and keep checking for new information about once a week.
    I opted in for your RSS feed too.

  58. Hey would you mind sharing which blog platform you’re working with?

    I’m looking to start my own blog in the near future
    but I’m having a hard time deciding between BlogEngine/Wordpress/B2evolution and Drupal.

    The reason I ask is because your layout seems different then most blogs and I’m looking for something completely unique.
    P.S Apologies for getting off-topic but I had to ask!

  59. A motivating discussion is definitely worth comment. I do believe that you need to publish more about this issue, it might not be a taboo subject but generally people
    don’t discuss these topics. To the next! Best wishes!!

  61. Very quickly this web page will be famous among all blog people, due
    to it’s pleasant articles or reviews

  62. Hmm is anyone else having problems with the images on this blog loading?

    I’m trying to determine if its a problem on my end or if
    it’s the blog. Any suggestions would be greatly appreciated.

    my blog post … Jamal

  65. Terrific post however , I was wanting to know if you could write a
    litte more on this subject? I’d be very grateful if you could elaborate a little bit more.

    Thanks!

    my blog :: anti wrinkle skin

  66. I am not sure where you are getting your information, but good
    topic. I needs to spend some time learning much
    more or understanding more. Thanks for excellent info I was looking for
    this info for my mission.

  71. Hey there exceptional website! Does running a blog like
    this require a great deal of work? I’ve no knowledge of programming but I had
    been hoping to start my own blog soon. Anyways, should you have any suggestions or tips for new blog owners please share.

    I know this is off topic however I simply had to ask.
    Thank you!

  72. Neat blog! Is your theme custom made or did you download it from somewhere?
    A theme like yours with a few simple adjustements would really make my blog
    jump out. Please let me know where you got your design. Kudos

    Here is my blog post; growing cannabis seeds

  73. Quality articles or reviews is the crucial
    to invite the people to pay a visit the site, that’s what this site is providing.

    Take a look at my website … teens smoking

  74. It’s not my first time to visit this website, i am browsing this
    web page dailly and take nice information from here everyday.

  75. What’s Going down i am new to this, I stumbled upon this I’ve discovered
    It absolutely useful and it has helped me out loads.
    I’m hoping to give a contribution & help different users like its helped me.
    Great job.

  76. I like the valuable info you provide in your articles.

    I will bookmark your blog and check again here regularly.
    I’m quite sure I will learn many new stuff right here!
    Good luck for the next!

  78. certainly like your website but you need to
    check the spelling on several of your posts. Many of them are rife with spelling issues and I to
    find it very troublesome to tell the reality then again I will surely come back again.

    Visit my site no pain

  79. Very good written article. It will be useful to anyone who utilizes it, as well as myself.
    Keep up the good work – i will definitely read more posts.

    my webpage – dry skin

  80. My partner and I stumbled over here by a different page and thought I may
    as well check things out. I like what I see
    so now i am following you. Look forward to looking
    over your web page for a second time.

    Also visit my web-site :: http://www.meteoritegarden.com

  81. Thanks for your personal marvelous posting!
    I actually enjoyed reading it, you happen to be a great author.I will be sure to bookmark your blog and may come back very soon. I want
    to encourage you to continue your great writing, have a nice holiday weekend!

    Here is my website cure eczema

  82. Thank you so much pertaining to giving everyone an update on this topic on your web page.
    Please be aware that if a fresh post appears or in the event that any adjustments
    occur to the current write-up, I would be considering reading
    a lot more and focusing on how to make good utilization of those
    techniques you discuss. Thanks for your efforts and consideration of
    other folks by making this site available.

    Feel free to surf to my website; http://www.comptine.biz/

  83. Great goods from you, man. I have understand your
    stuff previous to and you’re just extremely fantastic.

    I actually like what you have acquired here, certainly like what you
    are stating and the way in which you say it. You make it enjoyable and
    you still care recommendations for an omega 3 diet
    to keep it wise. I cant wait to read far more from you. This is really
    a terrific web site.

  84. Please let me know if you’re looking for a article writer for
    your blog. You have some really great articles and I think I would be a good asset.
    If you ever want to take some of the load off,
    I’d love to write some material for your blog
    in exchange for a link back to mine. Please send me an email if interested.
    Thank you!

    Feel free to visit my page accessing medical cannabis

  86. Thank you for the auspicious writeup. It actually used to be a entertainment account it.

    Look advanced to far added agreeable from you!

    By the way, how can we communicate?

    Review my web site; cannabis license

  87. My family members all the time say that I am wasting my time here at web, but I know I am getting know-how
    all the time by reading such nice articles or reviews.

    my blog – weed indoorshave

  88. Definitely believe that that you stated. Your favourite justification appeared to be on the internet the simplest
    factor to remember of. I say to you, I certainly get annoyed whilst other
    people consider issues that they just don’t understand
    about. You managed to hit the nail upon the top and defined out
    the whole thing without having side effect , folks
    can take a signal. Will probably be back to get more. Thanks

    Have a look at my webpage … growing weed indoorshave

  89. I’ve been browsing on-line more than three hours lately, yet I by no means discovered any interesting article like yours.
    It’s lovely value sufficient for me. In my view,
    if all site owners and bloggers made excellent content
    material as you probably did, the internet will probably be a lot more helpful than ever before.

    Feel free to surf to my site … pain relief options

  90. As I site possessor I believe the content matter here is
    rattling wonderful , appreciate it for your hard work.
    You should keep it up forever! Good Luck.

    Feel free to visit my site :: taking pain

  91. I don’t even know how I ended up here, but I thought this post was
    great. I don’t know who you are but definitely you are going to a famous blogger if you aren’t already ;
    ) Cheers!

    Here is my blog post; cysts pain relief

  93. I went over this website and I conceive you have a lot of
    excellent information, saved to favorites (:
    .

    My site seed sprouts

  95. It’s remarkable to pay a quick visit this web page and reading the views of all colleagues about
    this post, while I am also zealous of getting familiarity.

  97. hello there and thank you for your info – I’ve certainly
    picked up something new from right here. I did however expertise some technical issues using
    this web site, since I experienced to reload the site a lot of times previous to I could get it to load
    correctly. I had been wondering if your web host is
    OK? Not that I’m complaining, but sluggish loading instances times will very frequently affect
    your placement in google and could damage your high-quality score if ads and marketing
    with Adwords. Well I’m adding this RSS to my e-mail and could look out for much more of your respective interesting content.

    Make sure you update this again soon..

    Check out my webpage: relief options

  98. That is a very good tip particularly to those fresh to the blogosphere.
    Simple but very precise info… Appreciate your sharing this one.
    A must read post!

    Here is my web page; Bridgett

  100. Write more, thats all I have to say. Literally,
    it seems as though you relied on the video to make your point.

    You definitely know what youre talking about, why throw away your
    intelligence on just posting videos to your weblog
    when you could be giving us something enlightening
    to read?

    Here is my page :: talk-video.com

  102. I absolutely love your blog and find many of your post’s to be exactly I’m looking for.

    can you offer guest writers to write content to suit your needs?

    I wouldn’t mind publishing a post or elaborating on a number of the
    subjects you write concerning here. Again,
    awesome blog!

    My webpage http://23.95.102.216/

  103. We absolutely love your blog and find many of your post’s to be just what I’m looking for.
    Do you offer guest writers to write content for yourself?
    I wouldn’t mind publishing a post or elaborating on many of the subjects you write concerning here.
    Again, awesome weblog!

  104. hello there and thank you for your information – I
    have definitely picked up something new from
    right here. I did however expertise several technical issues using this website,
    as I experienced to reload the website many times previous to I
    could get it to load correctly. I had been wondering if
    your web host is OK? Not that I am complaining, but slow loading instances times will
    very frequently affect your placement in google and could damage your high-quality score if ads and
    marketing with Adwords. Anyway I’m adding this RSS to my email and could look out for much more of your
    respective fascinating content. Make sure you update this
    again very soon.


  106. Hello! I know this is kind of off topic but I was wondering which blog platform
    are you using for this website? I’m getting tired of WordPress because
    I’ve had issues with hackers and I’m looking at alternatives for another platform.

    I would be great if you could point me in the direction of
    a good platform.

    My site :: deposit pulsa tanpa potongan

  107. It’s going to be end of mine day, but before ending I am reading this fantastic post to improve my experience.

    My blog post Agen Judi Slot

  109. I just like the valuable info you provide for your articles.
    I’ll bookmark your weblog and take a look at once more here frequently.
    I’m moderately certain I’ll learn a lot of new stuff right right here!

    Good luck for the following!

    Have a look at my blog – judi slot deposit pulsa



Comments are closed.