Saudi to step in making proactive strategies for promoting Films

Saudi to step in making proactive strategies for promoting Films

Saudi to step in making proactive strategies for promoting Films. Saudi Arabia’s Film Commission on Sunday set out its mission to promote the Kingdom’s film and cinema sector at a ceremony in the capital, Riyadh. The ceremony was conducted under the supervision of Prince Badr bin Abdullah bin Farhan, the minister of culture and chairman of the commission.

Hamed Fayez, the deputy minister of culture and vice chairman of the commission’s board of directors, said that the strategy, with its diverse and comprehensive programs and initiatives, represents a first step toward developing the sector and supporting and empowering Saudi filmmakers.

Proactive strategies and filming recognitions

Fayez said the Kingdom has great potential in the industry due to creative Saudi talent winning awards at regional and international film festivals, Saudi films that have achieved remarkable recognition locally and internationally, and the growth of the production movement in recent years.

The Film Commission’s CEO Abdullah Al-Ayyaf said the strategy contributes to achieving the goals of the Ministry of Culture and the Kingdom’s Vision 2020 National Culture Strategy, by achieving growth in the Saudi film production sector and transforming it into a competitive industry.

It includes producing local cinematic content to attract Saudi and international audiences, and presenting the Kingdom as a leading global center for film production in the Middle East, he added.

The strategy was based on a benchmark comparison with the 20 most important countries in the film industry.
It includes six strategic pillars, including talent development, infrastructure, local production in the Kingdom, international production in the Kingdom, regulatory framework, film distribution, and screening.

According to the strategy, the Film Commission will work on 19 strategic initiatives aimed at creating a large movement in the Saudi film sector, providing an infrastructure for film production, and empowering Saudi talents and capabilities.

The commission said its strategy was designed to increase direct contribution to the gross domestic product, increase the number of job opportunities in the film sector, and increase the number of locally produced feature films
The Film Commission is one of 11 cultural bodies affiliated with the Ministry of Culture and was established in February last year.



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