TikTok hosted its first global virtual event, TikTok World, where the platform announced new tools and solutions to help marketers better connect with their audience. Speaking at the event, Blake Chandlee President of Global Business Solutions at TikTok. He said that TikTok became the most downloaded app in the world last year.
He said the creators on the platform have “created a whole new form of communication that is refreshing, effective and entertaining, and is surrounded by a community that is changing the culture on a large scale.” ” He added that the cultural change at the Tokyo Olympics earlier this year was evident when Tik Tok was a “human social platform”.
When brands join TikTok, they are encouraged to think like marketers and act like creators – especially with 44% of consumers saying they want branded content on the platform. Have fun. During the event, Tik Tok argued why brands need to be on the platform, citing data showing that 92% of users act after watching a video and 70% say TikTok ads are nice. Further statistics include statistics showing that 61% of users say that videos on TikTok are more unique than any other platform, while 46% watch TikTok without any distractions.
TikTok has become a popular platform for a large global audience, explaining a new form of entertainment. It has profound implications for advertisers, who have shaped our journey so far and will continue to guide our vision for the future
To further support brands, TikTok announced the following solutions
TikTok Creator Marketplace is a self-service portal that allows brands to find a variety of creators.
TikTok Creator Marketplace API, which enables access to TikTok first-party marketplace data for creator marketing experts — including Whalar, Influential, and Captiv8 — to provide brands with white-glove services to help manage the entire end-to-end process of creator marketing on TikTok.
Open application campaigns, which means brands can post campaign briefings to creators in the TikTok Creator Marketplace so they can apply and participate.
Branded content toggle, a tool that allows creators to mark videos and display commercial content.
Custom Instant Page, a landing page that loads 11 times faster than standard mobile pages and can be created directly by brands.
In addition, Tik Tok partnered with research consultancy Conter and Nelson to share brand lift studies such as measurement and tracking tools. The ability to view ads in partnership with MOAT and Double Verify and an inventory filter that allows advertisers to decide which inventory they want to place their ads in.
Finally, the platform announced TikTok Shopping
Over the years, we’ve seen the platform become a place to shop and share,” said Tao Baecklund director of product management.
Tao Baecklund explained that users on the platform want to share details about their purchases and make recommendations to their audience. In fact, this trend led to the hashtag #TikTokMadeMeBuyIt#, and videos with this hashtag collected 4.6 billion views in 2021.
TikTok Shopping will allow first-party integration, providing brands with an end-to-end commerce experience to manage everything from product uploads to payment management and direct platform delivery. It will also allow third-party integration with e-commerce partners such as Shopify and Square.
In addition to the new announcements, the event also celebrated creators, artists, small and medium-sized businesses, and successful brands on the platform.
“We’ve repeatedly seen the important role that brands play in the TikTok experience. We’ve also seen how our community enjoys engaging with their favorite brands,” Chandlee said That when businesses of all sizes come to TikTok, we’re excited to connect with their community, help them market their products, and help build their brand in a way they can’t do such.